If you enable the ‘query parameter stripping’ option in Firefox, it will remove the parameter as well.Īs we’re moving into a more privacy-minded era, tech behemoths like Google and Facebook are using everything they have to collect data on their users. Brave will automatically delete the part after the question mark, while Google Chrome will keep the tracking parameter. Use the link below in different browsers. We hope and expect that other major browsers will soon follow their example. It’s not a default option like in Brave, so users still have to activate it in their settings. And it’s a good thing, because it’s a way to stop third parties like Facebook or Google to track your browsing behavior.Īnd now, Firefox is the first major browser to announce they will do the same.

This stripping of the parameter is also called ‘query parameter mitigation’. In the summer of 2020, privacy-focused browser Brave announced that they would automatically strip any of these tracking parameters from links in their browser.

You can often find these tracking parameters after the question mark in a URL. These are meant to collect your data when you’re visiting websites, so advertisers can learn more about your browsing behavior.Įxamples of these tracking parameters include the “Facebook Click Identifier” (fbclid), the “Google Click Identifier” (gclid), and Microsoft’s equivalent (msclkid). When you click a link on platforms like Facebook or Google, they use tracking parameters in their URL. How? With something called ‘query parameter mitigation’. Browsers like Firefox are following in Brave’s footsteps in blocking third parties even further. And it looks like we’re taking another step in the right direction. In the past, we’ve discussed at length how third party data is slowly but surely disappearing.

Allow third party cookies in brave