Therefore, the combination of e-mail issues, such as the increasing difficulties associated with multimedia downloads, such as delays, compression, and data integrity maintenance, could be seen as creating a demand for an alternate, effective, and secure communication methodology. In reality, this means that more than a third of e-mails, newsletters, special offers, and event announcements are not reaching their intended audience (Patch & McKinlay-Key, 2004). Further to this, recent studies suggest that up to 38% of bona fide e-mail messages are being erroneously blocked by filtering software. Many users are also becoming increasingly reticent to divulge their e-mail address for fear of an impending spam influx. The increasing volume of spam and viruses means that e-mail users are forced into adopting new tools, such as spam-blocking and e-mail-filtering software, that attempt to prevent the tirade of unwanted e-mails. Google Chrome users should install the RSS Subscription Extension (by Google).AbstractE-mail has been one of the major reasons for the broad acceptance of the Internet, and although e-mail is still a vitally important communication tool, it suffers from an increasing number of problems as a medium for delivering information to the correct audience in a timely manner.

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